Creating False Needs
-making listeners believe that they need something that they really don't, or exaggerating the importance of the need. The emotional proof used in this strategy
appeals to what people value and think they need. Advertisers often create a
false sense of need in order to sell a product.
In this Wendy's commercial, the audience is portrayed the message that they need to go out and buy this pretzel bun chicken sandwich for their lunch. This is just one of the many scenarios in which the logical fallacy of "creating false needs" is used.
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Examples in Infomercials:
Infomercials are the most clear example of creating false needs. These sale tactics make you feel like you NEED the product they are forcing on you, despite the fact that if you wait another ten minutes, there will be another infomercial for practically the same product. Some of the most popularly sold infomercial products are as follows - Snuggie, P90X, Proactiv, the Book Light, etc. In all of these commericlas, the company directs the commercial so it will entice you into buying the product. Their goal is to make you feel that you need it in your life.
Proactiv- the production company shows you celebrities who "use their product" to make the buyer more inclined to buy the product. Seeing that the product not only works on others, but on celebrities, makes a false need for the product.
Snuggie- this product is a blanket, that is in the shape of a backwards trench coat, almost resembling the garb of a priest. This "snuggie" creates the false need for the product by providing examples of why it is more convienent than a blanket. P90-X- just like all fitness programs, P90-X's highly charged commercials with intense music grab the audiences attention. This workout program claims to be the best there is, and insists that you purchase their DVDs and workout plans. |
"Be proud of who you are, not ashamed of how someone else sees you."
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